Marketing Strategies For A Marketing Budget - 1139 Words

Alternate Titles 1. 10 Marketing Strategies to Include in Your 2017 Budget 2. Planning Your 2017 Marketing Budget: Strategies to Consider The budgeting process can be stressful, especially for B2B marketers. With so many options available, it can be difficult to decide how to allocate funds appropriately. Sometimes, marketers become overwhelmed and just base the new budget on the previous year s budget. However, in this rapidly changing world, historical data can be misleading, so it is important to take the time to evaluate the type of return you received from the different strategies that you deployed in the past as well as evaluate new technologies and strategies. Here are 10 strategies that you should consider before you finalize†¦show more content†¦The visitor leaves without initiating the download. You can then create a strategic display ad that will appear on sites that the visitor goes to afterwards that are within Google s network. Targeted display ads like this encourage people to visit your site again and execute an action that they did not perform earlier. It is also a great way to keep your name in front of them; visitors may return to your website numerous times before submitting a contact form or requesting a quote. 4. Marketing automation can provide outstanding results when used correctly. You can break down silos and have your email marketing, lead scoring, content management, SEO, analytics and CRM in one place to capture, nurture and close leads with less time and effort. If you lack the budget or confidence to go with an all-in-one solution such as HubSpot, look at ways to start small. For example, there are several affordable services for automating your email campaigns. 5. Speaking of email campaigns, email marketing is not going away anytime soon. In fact, B2B companies that ask visitors to register before they can gain access to downloads or special content are building substantial email lists. Newsletters, special offers and updates are easily shared at an economical cost. However, if you want your email campaigns to be effective, you need to learn how to craft emails that are extremely engaging. 6.Show MoreRelatedOnline Marketing Strategy For One s Marketing And Corporation Budget1266 Words   |  6 PagesAbstract Online marketing has grown into one of the most popular marketing channels in the world today. Many organizations, from the smallest SMEs to the largest sized firms have implemented or are in the process of implementing online marketing strategies. However, there is still a large number of organizations that despite the recent trends, have not adapted or fully embraced the online marketing trend. The purpose of this study is to investigate the various trends in the implementation of onlineRead MoreProduct Line Of Microwavable Meals1136 Words   |  5 Pagesprototypes of the new brand extensions. The company’s goal is to produce snacks, juices, and health bars. Therefore, extending the brand is crucial to the company’s success. In the third year, the company will launch its brand extensions. Increased marketing and advertising will be given to these products to increase sales. Based on the success of the brand extensions, the company will have the funding to expand into the global market. During the fourth year, Wholesome Food plans to expand into theRead MoreAn Effective Marketing Plan For A New Product1037 Words   |  5 PagesAn effective marketing plan is one of the most important steps in introducing a new product or service. It is an essential tool in preparing executives, employees, and partners of the company in understanding the strategy to entering the market place with success. Having a solid marketing plan will not only ensure that the company is sticking to the schedule, but that the marketing resources are being disbursed wisely and appropriately (U.S. Small Business Administration). Some of the main objectivesRead MoreEssay on Nestle Crunch Marketing Plan1086 Words   |  5 Pagesï » ¿Nestle Crunch Marketing Plan Sweethelda MK 715- Marketing Management Brenau University Instructor: Dr. North June 10, 2014 Executive Summary This marketing plan was created for Nestle Crunch to position itself in the next year to deliver at least $13 million in profit without increasing the budget by over $2 million. An analysis of the chocolate confectionery market will be analyzed to develop marketing strategies to implement to satisfy these objectives. situation analyses Market SizeRead MoreMarketing Promotion Is On Spending Money1463 Words   |  6 Pagesthe marketing promotion is about spending money. We need to send promotions at regular intervals, through specific campaigns and need to know the spread of the budget accordingly. The marketing budget will have details that are specific to each channel, competitions, retail discounts and corporate discounts. The overall budget will have contingency to increase advertisement to counter any competition or if completion matches, then increase the frequency of the promotions. Chennai Dining budget isRead MoreMkt1 Task Essay1333 Words   |  6 PagesMarketing Plan Worksheet This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template isRead MoreSocial Media As The X Factor Of Your Marketing Plan1084 Words   |  5 PagesSocial Media as the X factor of your marketing plan People are more connected than ever before using Social Media. Yet, many companies insist on dealing with Social Media as an extra activity and not as integrating a vital component into the Marketing Plan. In today’s challenging business environment, many companies even fail to recognize that although a business plan talks about where to go, and a marketing plan about how to get there, is a Social Media plan what effectively guides how to connectRead MoreFuture Marketing Concept1050 Words   |  5 Pagesthe changing world marketing is becoming more challenging and marketers are striving to find out new ways to keep pace with the more demanding markets. Future marketing will lead by the big ideas and innovations. Consumer will become knowledgeable about the products and their rights. It will change the consumer behavior and their patterns of consumption. Thousands of researches are conducting by marketing researchers to predict future market and develop the new ways of market ing. In this assignmentRead MoreMarketing Plan Essay795 Words   |  4 PagesHow to Develop a Marketing Plan that Will Add Value to Your Business Studies show that companies with a marketing plan in place are more likely to be successful in their marketing efforts. One study showed that businesses that plan grow 30% faster. According to another study, 71% of fast-growing companies have plans. Those companies create budgets, set sales goals, and document marketing sales strategies. A solid marketing plan will help you generate leads, build awareness with your target audienceRead MoreContent Marketing : Marketing And Budgets759 Words   |  4 Pagesset to increase their content marketing budgets. The content marketing software market is further expected to grow to over $32.3 billion by 2018. Nonetheless, content marketing campaigns can fail because of your budget. There are two options when it comes to content marketing and budgets: †¢ You are spending too little on your content marketing. †¢ You are spending too much on your content marketing. The first option generally happens when people expect content marketing to be a miracle cure for all

Brevity in Speech and Writing

Brevity is shortness in duration and/or conciseness of expression in a  speech  or a  written text. Contrast with verbosity. Brevity is generally considered a stylistic virtue as long as its not achieved at the expense of clarity. Examples and Observations If you would be pungent, be brief; for it is with words as with sunbeams--the more they are condensed, the deeper they burn.(Robert Southey)Brevity is a great charm of eloquence.(Cicero)How brief? Well, as brief as possible but not so brief that the message doesnt get across. But messages vary so. Beat it! is short enough but very long when you reckon in the attitude that comes with it. . . . Brevity, then, depends on the message. . .Brevity, in most human communication, remains a variable governed by social relationships as much as by factual baggage. One is brief in all kinds of ways, and Poloniuss objection, This is too long, always means Too long for this person, place, and time.(Richard Lanham, Analyzing Prose, 2nd ed. Continuum, 2003)[S]ince brevity is the soul of wit,And tediousness the limbs and outward flourishes,I will be brief . . ..(Polonius in William Shakespeares Hamlet, Act 2, scene 2)There are no hard and fast rules in writing for the ear, but after more than fifty ye ars of working at it, I believe in some rough guidelines.Two of them are: short is usually better than long and dont waste words. The bank robber Willie Sutton got it right when he was asked why he robbed banks. Thats where the money is, he replied. Have you ever heard three words that convey a message better than stick em up, or Ive had it! or Im outta here? Have you ever heard anyone express himself better, faster, or more to the point than the judge who had the following exchange in his courtroom: As God is my judge, the defendant said, I am not guilty. To which the magistrate answered, Hes not! I am! You are!Now thats good writing. No unnecessary adverbs or adjectives, just telling it like it is. Dont be afraid to write the way people talk.(Don Hewitt, Tell Me a Story: Fifty Years and 60 Minutes in Television, PublicAffairs, 2001) Brevity in Presentations Edit ruthlessly. Brevity, always a virtue, is doubly so when youre trying to avoid watering down your impact. Matt Eventoff, principal of Princeton Public Speaking, in Princeton, N.J., says: This is stuff we’ve all known instinctively--anyone who’s sat in a corporate meeting over the past 20 years, with slide after slide after slide of information. It can be very powerful information, but it’s overwhelming--you don’t know what it’s saying. Are we in good shape or in bad shape? You can’t tell. When all the points of your presentation don’t back up your streamlined theme, you really risk losing people and also potentially turning them off. (Christopher Bonanos, Quit While Youre Ahead. Bloomberg Businessweek, Dec. 3-Dec. 9, 2012) Brevity and Conciseness Brevity is often used indifferently with conciseness; but when any difference is implied, then properly speaking, brevity refers to the matter, conciseness to the style. In fact, when brevity of style is spoken of, it may be considered synonymous with conciseness. Strictly speaking, however, brevity merely implies the use of few words, while conciseness implies a great deal of matter concentrated in a small space. (Elizabeth Jane Whately, A Selection of English Synonyms, 1852) Brevity and Clarity It must be recognized that it is very difficult for those giving attention to brevity also to give due care to clarity; for often we either make the language unclear for the sake of clarity or for claritys sake we have to speak at length. It is necessary, then, to be on the lookout whether the brevity is proportional, neither leaving out anything necessary nor including more than is needed. (Nicolaus the Sophist, quoted by George A. Kennedy in Progymnasmata: Greek Textbooks of Prose Composition and Rhetoric. Society of Biblical Literature, 2003) Safires Contrarian View of Brevity Every book on writing you can find these days says essentially the same thing: keep it short. Take it a bite at a time. Dispense with the adjectival frills. Put the punch in the verb and not the adverb (he added weakly). Edit, edit, edit, and avoid repetition. Less is more, spare is fair. . . Maybe we are going overboard. The burst of the business memo, the snap-and-spit of the television news bite, the mincing sentences of post-Hemingway novelists--all have led to the canonization of brevity.. Introduce it, lay it out, sum it up. The dash is dead. It is not for nothing, as the Communists say, that the hottest word in communication is briefing. (William Safire, Introduction: Watch My Style. Language Maven Strikes Again. Doubleday, 1990) The Lighter Side of Brevity People whose vision is perfect in every other respect suffer from a curious astigmatism which prevents them from recognizing a stopping point when they come to it. We suggest to some ingenious inventor that he devise a combination of time clock and trip hammer by which a dull, blunt instrument shall be liberated at the end of five minutes so that it may fall with great force, killing the after dinner speaker and amusing the spectators. (Heywood Broun, We Have With Us This Evening. Pieces of Hate and Other Enthusiasms. Charles H. Doran, 1922)[Calvin Coolidges] most celebrated trait was his taciturnity. An oft-told story, which has never been verified, is that a woman sitting next to him at dinner gushed, Mr. President, my friend bet me that I wouldnt be able to get you to say three words tonight. You lose, the president supposedly responded.(Bill Bryson, One Summer: America, 1927. Doubleday, 2013) EtymologyFrom the Latin, short

The Music Of The 20th Century - 1168 Words

Have you ever partaken in piano or keyboard classes as a child, then this music piece should be nothing new for you. It is one of the most famous but at the same time the most mysterious classical masterpieces of the 18th century. It is â€Å"Fur Elise†; a classical music piece composed by German composer Ludwig van Beethoven. This piece of music was actually published in 1867, 40 years after Beethoven passed away in the year of 1827. When Ludwig Nohl (a german music scholar) published his piece, he uncovered the original manuscript for â€Å"Fur Elise† which was dated April 27th, 1810 (Fuld,241). This means the music piece was actually published 57 years after Beethoven first composed it. Not only has this music piece been used to teach keyboard all around the world but a famous American rapper by the name of Nas also used samples of this piece in his hit single â€Å"I Can†, and Gus Van Sant also used bits and pieces of this composition in his â€Å"Elephantâ €  movie back in 2003. The main reason I chose this music piece is that even though I haven’t played a keyboard for over 2 to 3 years, the one piece of music that I will never forget how to play is â€Å"Fur Elise†, it s the first thing you learn but the most memorable. The connection that I have with this piece is based on solely on the way it sounds, but would knowing the history, and all of its musical features/techniques change the way I react. Will it add value to my musical experience, or will everything just stay the same? That isShow MoreRelatedMusic Is The Greatest Singer Of The 20th Century1068 Words   |  5 PagesThe culture of music is one of the most ever evolving outlets society has, people from all around the world can find common ground between simple beats and rythyms. Music genres are built off of one another to develop new and unique genres, ranging from classical blues to heavy metal bands. In between the years 1960 and 2010 America has had over 13 diverse genres rule ov er musics Hot 100. Numerous talented artists have advanced music to what the world knows it as today. Frank Sinatra is one ofRead More20th Century and Atonal Music Essay examples862 Words   |  4 PagesHumi 16 Professor: Leslie Berry Midterm Bella Lee 1. Between 1900 and 1925, traditional norms were violated or abandoned in art, music, and literature. What factors might have brought about this situation? Offer specific examples to illustrate your general statements (think of Picasso, Matisse, Brancusi, and Mondrian). Pablo Picasso, who was born in Malaga, Spain, changed and created new style of painting while moving from a place to another. He went throng his blue period, in which he usedRead MoreEssay on American Music at the Turn of the 20th Century2103 Words   |  9 PagesTo understand whether an ‘American’ music emerged out of traditions in the turn of the 20th century, we need to focus on the term ‘American’ and what musical genres fall under that category. For one, America, in a cultural sense, is seen as one huge ‘melting pot’, an amalgamation of cultures, ethnic traditions, beliefs and styles of music. It is very difficult to label one genre under the category of American music, as a vast amount of styles, in historical terms, have come about from a mixture ofRead MoreMusic And Painting From 20th Century Western Music History1118 Words   |  5 PagesYaojun Song Mus114 Sam Music and Painting During the study of 20th-century Western music history in this class, I found out there are may same movements of art and music. I took 20th century Art history as well so there is always the comparison of them in my mind. Music and art appear to be two different art forms. Music is both auditory art, but also an art of time and movement. Music express musicians’ feelings through sound, it will create images in the mind of the viewer for them to haveRead MoreEssay about Popular Music of the 20th and 21st Century1118 Words   |  5 PagesPopular Music of the 20th and 21st Century The 20th and the 21st century have brought about some great music. It is better known as popular music and appeals to a much larger variety of people. Some of the styles of music we have enjoyed are the â€Å"Classic† American Music, Early Rock ‘N’ Roll, Pop, Heavy Metal, dance-pop, and rap. Some of the great composers of the â€Å"classic† American music are Cole Porter, Irving Berlin, and Richard Rodgers. Cole Porter was a major songwriter for the Broadway MusicalRead MoreEssay about Music and Its Influence on 20th Century American History1270 Words   |  6 PagesMusic and its Influence on 20th Century American History With the start of the 20th century music began to play a huge part in the rapidly maturing United States. Music of the 20th century was not only there to entertain the people but it was more. It was now used to influence and manipulate the listeners. Artists had a goal to entertain and to enlighten the listener so that they could get their messages heard. Music is one of the best ways to advertise and to expand ideas, and many artists knewRead MoreAre Electro-Acoustics and the Vernacular the Largets Developments in 20th Century Music?2642 Words   |  11 Pages    Contextual studies (MU314) Convenor: Tim Howle Essay 1 Denis Smalley has suggested that the two most important musical developments in the 20th Century are the domains of the electro-acoustic and the vernacular. To what extent is his assumption correct? This piece will demonstrate an understanding of the developments in 20th century music, with a detailed view on the path and expansion of electro-acoustic technology and of the vernacular. This will also be highlighting the theoreticalRead MoreMalay Music in Malaysia - a Brief Study of the Changes of the 20th Century2310 Words   |  10 PagesMalay Music in Malaysia: A Brief Study of the Changes in the 20th Century Malays – Tradition, Conflict and Change Done By: Melanie Ng Rachel Chew Word Count: 2094 words Introduction The 20th century saw Malaysia undergoing numerous political, social and economical changes, all of which were reflected in the cultural changes that also took place during this time. In particular, Malay music in Malaysia, due to a myriad of factors and influences, experienced significantRead MoreAre Electro-Acoustics and the Vernacular the Largets Developments in 20th Century Music?2634 Words   |  11 Pages      Contextual studies (MU314) Convenor: Tim Howle Essay 1 Denis Smalley has suggested that the two most important musical developments in the 20th Century are the domains of the electro-acoustic and the vernacular. To what extent is his assumption correct? This piece will demonstrate an understanding of the developments in 20th century music, with a detailed view on the path and expansion of electro-acoustic technology and of the vernacular. This will also be highlighting the theoreticalRead MoreMy Point Of View 20th Century1110 Words   |  5 Pagesmy point of view 20th century period is the best and the worst time to represent the western culture. But it’s the best for the most part. Western culture refers to the culture of any country that is a part of the western world. The western country is always democratic has neo-liberal capitalist economy. Has a separation of church and state, and high livings standards with materialistic society? The USA, UK, France are examples of western countries. Western culture is also a music type and lifestyle

The Importance Of A 3d Supportive Structure - 3116 Words

As mentioned before, in tissue regeneration is of crucial importance the use of a 3D supportive structure because when cells are seeded into these scaffolds enables the proliferation of cells and chondrogenic differentiation; and with it the three-dimensional tissue formation. Scaffolds must be able to withstand physiological loading until sufficient tissue regeneration occurs. Moreover, the material must be sufficiently porous to allow for effective transport of nutrients. Finally, it should be biocompatible and, if biodegradable, degrade as the tissue matrix is produced leaving only nontoxic degradation products. When using biomaterial scaffolds in tissue-engineered constructs the 3D environment of the extracellular matrix is being†¦show more content†¦General scaffold requirements are shown in table 4: Scaffold Requirements: Biological and material basis: Biocompatibility To prevent adverse inflammatory or immune responses. Cell attachment To optimize cell seeding for delivery and retention of cells and promote maintenance of chondrogenic phenotype. Porous 3D environment Support cell migration, proliferation and ECM production. High surface area to volume ratio. Interconnected/permeable Maximize nutrient/waste exchange and limit oxygen gradients. Biodegradation Preferably in harmony with desired repair or regeneration process, whereby, by-products are metabolized or excreted from the body without eliciting an inflammatory response. Bioactivity/gene delivery Act as a cell carrier or control the release of growth factors, transfection vectors and/or genetically modified cells. Mechanical integrity and integration Sufficient to support or match surrounding native tissue at site of implantation, as well as mediate mechanical stimulus to cells during loading. Structural anisotropy Promote native anisotropic tissue structure. Size and Shape Reproducibly create scaffold of clinically relevant size and shape. Surgical application Preferably allow minimally invasive techniques using injectable/flexible scaffold

Class Free Essays

In Maya Angelou’s excerpt, â€Å"What’s So Funny? † she pointed out that vulgarity and crudeness happens to be the direction in which comedians, entertainers, and people take their jokes. She explains that behind the obscene profanities, are people who are just as vulgar as their jokes. By us laughing with them, we are not only stooping down to their level, we are also taking part in the humiliation. We will write a custom essay sample on Class or any similar topic only for you Order Now I agree with Maya Angelou’s point. For example, laughing when someone makes a joke towards someone else who suffers from obesity not only humiliates that person, but makes them feel disgusted with themselves. The person laughing is applauding the comedian. What’s the humor in that? There’s a difference between being funny and being disrespectful. A lot of us tend to be confused as to where to draw the line. While others simply like to cross it. It’s almost like a form of bullying, but not a lot of us see it like that. Ms. Angelou believes that there are other ways to make jokes and start conversation without having to stoop low and belittle someone. Our generation has grown to become more shallow and vain through the years. When entertainers, comedians, and people use vulgarity and crudeness to express their thoughts and use it in their jokes to make an audience laugh, it paves a path for the audience to chime in and think that it is okay to behave that way. Perhaps the person making the joke is hiding behind the shallowness in order to prevent exposing their own insecurities? Maybe they’re using obscenities and humiliation as a self-defense mechanism. I never even thought about the bigger picture until now. Ms. Angelou is right. Nothing should stop us from saying â€Å"that’s wrong. † We don’t have to laugh at someone else’s mean joke just because it’s meant to be funny. Maybe the cold shoulder to a rude joke would be the bigger reaction. Either way one as an individual needs to realize when someone has crossed the line. I feel that Maya Angelou’s â€Å"What’s so funny? † has definitely opened up my eyes and made look at things from different perspective because I’d be lying if I said I wasn’t one of those audience members. How to cite Class, Essay examples

Fahrenheit 451 (936 words) Essay Example For Students

Fahrenheit 451 (936 words) Essay Fahrenheit 451Light, especially fire, and darkness are significantly reoccurring themes inFahrenheit 451. Guy Montag, the main character, is a fireman, but in thisfuturistic world the job description of a fireman is to start fires whereverbooks are found; instead of putting them out. Montag takes a journey from aliterary darkness to a knowledgeable light. This journey can be compared to theshort story Allegory of the Cave by Plato, in which a prisoner experiences asimilar journey. An example of light, in reference to knowledge, occurs justafter Montag meets Clarisse for the first time. When they reached herhouse all its lights were blazing (9). Since Montag had rarely seen thatmany house lights on, I interpreted those lines as saying that house isfull of knowledge and enlightenment; not like the rest of the houses around herewhich are always dark. Clarisse went on to explain to Montag that hermother, father, and uncle were just sitting around and talking. This was alsosomething that wasnt very commonplace in the city. Fire is an important elementof symbolism in Fahrenheit 451. Fire consumes minds, spirits, men, ideas, andbooks. Fire plays two very different roles in this book. The role of adestructive, devouring, and life ending force, and the role of a nourishingflame. The first role that fire plays in Fahrenheit 451 is apparent from thevery beginning of Bradburys novel. IT WAS A PLEASURE TO BURN. It was apleasure to see things eaten, to see things blackened and changed (3). Inthese first two sentences, Bradbury creates a sense of curiosity and ironybecause in the story, change is something controlled and unwanted by thegovernment and society, so it is very unlikely that anything in Guy Montagssociety could be changed. The burning described at this point represents theconstructive energy that later leads to catastrophe. A clear picture of firemenis first seen when the narrator says, With his symbolic helmet numbered451 on his stolid head, and his eyes all oran ge flame with the thought of whatcame next, he flicked the igniter and the house jumped up in a gorging fire thatburned the evening sky red and yellow and black (3). Fahrenheit 451 is thetemperature at which books burn and is symbolically written on the firemenshelmets, tanks, and in the firestation. During a moment of revelation Montagcomes upon an interesting idea about fire and the burning of books that takesplace. He states, the sun burnt every day. It burnt timeSo if he burntthings with the firemen and the sun burnt Time, that meant that everythingburnt! One of them had to stop burning. The sun wouldnt, certainly(141). With this comment Montag realizes that he can no longer be a book burner,but that he has to preserve books. After this revelation, Montag happens uponfire once again. That small motion, the white and red color, a strangefire because it meant a different thing to him. It was not burning. It waswarming He hadnt known fire could look this way (145-46). Montagwas no w seeing fire as a nourishing, life giving flame. The title of the thirdpart of the book, Burning Bright, shows that even while the city isstill burning brightly from the wars destruction, the spirit of all the exilemen is also burning brightly. This signifies a future of hope and optimism. Throughout Fahrenheit 451 Montag goes through a transformation from book burnerto book preserver. Montag mirrors the path taken by one of prisoners inPlatos Allegory of the Cave. The prisoner went through a metamorphosis fromillusion to wisdom. In the Allegory of the Cave there are many prisoners; allwith their arms, legs, and heads shackled so that they could only look forward. .uf659728cf3257e3af7b24488cf3ab7e5 , .uf659728cf3257e3af7b24488cf3ab7e5 .postImageUrl , .uf659728cf3257e3af7b24488cf3ab7e5 .centered-text-area { min-height: 80px; position: relative; } .uf659728cf3257e3af7b24488cf3ab7e5 , .uf659728cf3257e3af7b24488cf3ab7e5:hover , .uf659728cf3257e3af7b24488cf3ab7e5:visited , .uf659728cf3257e3af7b24488cf3ab7e5:active { border:0!important; } .uf659728cf3257e3af7b24488cf3ab7e5 .clearfix:after { content: ""; display: table; clear: both; } .uf659728cf3257e3af7b24488cf3ab7e5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf659728cf3257e3af7b24488cf3ab7e5:active , .uf659728cf3257e3af7b24488cf3ab7e5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf659728cf3257e3af7b24488cf3ab7e5 .centered-text-area { width: 100%; position: relative ; } .uf659728cf3257e3af7b24488cf3ab7e5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf659728cf3257e3af7b24488cf3ab7e5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf659728cf3257e3af7b24488cf3ab7e5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf659728cf3257e3af7b24488cf3ab7e5:hover .ctaButton { background-color: #34495E!important; } .uf659728cf3257e3af7b24488cf3ab7e5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf659728cf3257e3af7b24488cf3ab7e5 .uf659728cf3257e3af7b24488cf3ab7e5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf659728cf3257e3af7b24488cf3ab7e5:after { content: ""; display: block; clear: both; } READ: Will To Power By Friedrich Nietzsche EssayThis represents how the totalitarian government in Fahrenheit 451 forceseveryone to see only the governments beliefs and views. While in this cave,there is a fire above and behind them, and between them and the fire is a wall. This wall is acting like a screen in a puppet show. There are other men walkingalong the wall carrying statues and carvings of animals which appear over thewall. This symbolizes Montags job of burning books and his helping to keepothers in the dark; only showing them what the government wants them to see andknow. The prisoners, like Montag and others in his society, can only see theshadows of the statues along the cave wall, and this is what they believe to bethe truth. Somehow one of the prisoners is able to escape, and at first he is inpain. Just as Montag escaped the beliefs and views of his society, with the helpfrom Clarisse and Faber. At first, Montag could not and would not accept books,but he began to see the power they had, he began to see the truth. This paincomes from the light (truth), and the prisoner is compelled to look away fromthe light, and to take refuge in the objects which he could see. Once again, theprisoner carries himself towards the cave entrance, and this t ime he sees thesun. At first, the sun hurts him also, but the prisoner grows accustomed to thelight. The same way Montag felt when he first learned the truth; it hurt to knowthat all he knew was false, but he began to accept it and he liked it and wantedto share this knowledge with others. After learning the truth of the cave, theprisoner also tries to return to the others that are held captive and free themto show them the truth. However, they only believe what their illusions, and theprisoner is ridiculed, called crazy, and exiled from the cave. This alsohappened to Montag when he tried to share his knowledge with others; such as hiswife, her friends, and Captain Beatty.

Music Lyrics Today Essay Example For Students

Music Lyrics Today Essay No matter what the motive behind the explicitness of popular music, there are social implications. Many sociological studies have been performed to test how explicit music affects the brain, in particular aggressive behavior. Government officials and protest groups have fought for censorship legislation and prohibition of the sales of such music. Daniel Levities (2006) claims, As a tool for arousing feelings and emotions, music is better than language. It is probable that music with negative or angry motives could arouse feelings of aggression Just as sad song brings a tear to your eye. Music affects the brain in ways that are trying to be understood. One major subject of that investigation is how aggressive music affects brain function. What we attempt to investigate in this paper is the effect of explicit lyrics on society. To do this, we decided to focus on four specific areas in which such music affects society: drug subculture, aggression towards women, legal legislation, and censorship. Although drug subcultures have long been part of American society, the concept has been popularized over the past several decades through various media outlets. The most notable and widely covered of these is the music industry. The definition of a drug subculture is difficult to find in any official dictionary or encyclopedia; however Wisped (2007) defines it as groups of people loosely united by a common understanding of the meaning and value (good or otherwise) of the incorporation into life of the drug in question. The article goes on to discuss how such groups can take many different forms, whether it be a small group of friends who take a drug together or full-scale political and social movements concerning drug reform. A drug culture is said to be the product of combining all of these drug subcultures together. Additionally, there are many different drug subcultures, which stem from the use of separate drugs. For example, the subculture surrounding cannabis use is much larger and different than that of crystal meet users. The division of subcultures arises due to the different kinds of experiences users have, the stigma attached to the drug, as well as the various problems each drug possesses or the users encounter. Different drug subcultures are most often shown in the media via popular music, most notably hip-hop and alternative/punk rock in todays society. However, the concept of drugs strong correlation with music is not unique to the current generation. Whether it is a certain musicians use of drugs or Just lyrics bout them, drugs and music have gone hand-in-hand for decades. Early rock stars such as Elvis Presley and Johnny Cash were both addicted to speed and other uppers. Americas cultural revolution in the sass spawned an entire genre of Joplin and Jim Hendrix. The Battles, arguably the most popular band of all time, wrote lyrics riddled with drug references such as Lucy in the Sky with Diamonds, which has been long believed to be about LSI. The advent of Jam bands, such as Phips, created a second drug revolution where individuals continued to listen to music while on drugs in order to achieve higher states of being or have out of body experiences. The sass continued to be defined by psychedelic bands, such as Pink Floyd, and songs like Eric Claptraps Cocaine, which speaks for itself regarding the guitarists drug use in the decade. The disco era, which spanned from the late sass through the early sass, was defined by heavy drug use, in particular cocaine. The hair bands of the sass, such as Van Helen and Guns N Roses, became notorious for their excessive school and drug abuse. Many of the sass most promising musicians lives were cut short by drug induced deaths. Although the most famous musician death of the decade was the suicide of Nirvanas Kurt Jacobin, it has been widely reported that he was using heroin heavily due to his depression and inability to cope with fame. Other famous sass musicians, such as Shannon Hon. of Blind Melon or Brad Newell of Sublime, died of cocaine and heroin overdoses, respectively. Keith Richards, the lead guitarist for the Rolling Stones, has become one of the worlds most famous drug icons for his self-admitted heavy use of numerous substances. A recent interview with published in NÉE Music Magazine, asserts that Richards took his dead fathers ashes and snorted them after mixing them with some cocaine (CNN News, 2007). Although Richards has disputed the claims as taken out of context, it is stories like these, which are about rock stars and their drug habits, that seem to capture the publics attention. Todays generation has etched itself into the drug/music timeline with the advent of clubs drugs such as Ecstasy, rave parties, and hip-hop music. In a story reported by CNN in February of 2001, London police officials were investigating whether rapper Amine instigated British youth to use Ecstasy at one of his shows in Manchester, England. Although no lawsuit was ever filed, the extent that rappers make illicit drug references in their years, such as Amines My mom smokes more dope than I do, clearly have an impact on todays society Although current drug lyrics are under more scrutiny than those in the past, the linkage between drugs and music is in no way a new concept. It has been going on for generations and will continue to exists for decades to come. Another effect of popular music is violent acts towards women. Often in music videos, women are portrayed as objects. Does Music Support Violence? EssayThe morning of he massacre, they listened to music by Marilyn Manson and others before heading to the school for the shooting. In response to connections such as these, research has been conducted to determine the effects of inappropriate lyrics in popular music. One thorough study examined what they called the precursors to aggression. The researchers found that listening to violent songs let to more aggressive interpretations of otherwise ambiguous situations and wording. The researcher looked at short- and long-term effects of such lyrics on the psyche of listeners. Regarding the short-term effects, he violent-song-inspired increases in aggressive thoughts and feelings can influence perceptions of ongoing social interactions (Anderson et al. , 2003). Long- term effects may contribute to the development of an aggressive personality (Anderson et al. , 2003). In either case, one can see how the consequences could indicate a more aggressive verbal or physical response to provocation, beginning a spiral of increasing aggressiveness toward social situations. This argument has been used before in attempts to create some sort of censorship of music on the radio. Parents fear for their impressionable children who cant seem to et enough of these inappropriate lyrics. Mandates have been set in place to help parents to regulate the kinds of music that their children listen to. Parental Advisory stickers are now required on the cover of albums containing offensive lyrics of any kind, be it violence, sexual content, or language. This concept of parental control has also been spread to media such as the television, where parents can control the shows that their children can watch. The relationship between music and personality development has been made, and has been used to regulate some of the exposure of hillier to these influences, however there is still debate whether it could stand up in court to take the blame for the actions of an angry teenager. Music, many people including parents, congressmen, teachers, and even the public in general, believe that something must be done to censor them. Censorship can take many forms such as parental advisory labels, banned concerts, banned cover art, rating systems, and legislative bills/laws. Not only is it thought that these lyrics are the cause of teenage violence, drug abuse, and aggression toward women, but also that they are an abomination to society as a whole. Censorship in music is a topic that has brought about much controversy for the past two decades, and although there are currently no censorship laws, many individual businesses, such as radio stations and retail stores, have taken extreme measures to make clear that they do not support crude, obscene, or vulgar lyrics in todays music. First of all, radio stations frequently require modern day rap and hip hop artists to record a clean version of songs that they want played on the radio. A good example is when Los Angels rapper Exhibit was preparing to release his latest single, Front 2 Back, and was told by his record label that the first verse including the lyrics Attract pitches like flies to sit/Pop pills and ride the dick/Inning cant swing this quick/lam dark McGuire/Banning sit over the fence with Reconciled could not be played on the radio (Diddle, 15). Exhibit was forced to record a cleaner version in order for the song to be aired, this time changing the above lyrics to: Candy paint automatic an stick/Rappers cant swing this quick/lam dark McGuire/Banning hits over the fence with Reconciled, (Diddle, 15). As one can see, the second version does not include any offensive language and is considered appropriate for the radio. Usually each radio station will have its own criteria of what they deem appropriate for public airing, and music television shows, such as MET and BET, have their own criteria as well. In addition to artists recording clean versions of their music, another measure thats being taken to ensure the censorship of offensive lyrics is the decision of many retail stores to not sell certain music. One retailer who has chosen this path is Wall- Mart, who will not sell any popular music compact discs that they find offensive Strauss, AH). All the CDC on Wall-Marts shelves are marked either clean, or edited, and the ones that arent have usually been altered from their original version. Also, Wall-Mart will require record labels to alter the artwork displayed on the front of albums in order to meet their criteria. Since Wall-Mart is the single largest seller of pop music in the country, Its refusal to stock albums with lyrics or cover art that it finds objectionable has long been a frustration for some customers, musicians and record-industry executives, (Strauss, AH). However, Because of Wall-Marts clout, cord labels and bands will design different covers and booklets, omit songs from their albums, electronically mask objectionable words and even change lyrics in order to gain a place on Wall-Marts shelves, (Strauss, AH).